Wednesday, May 27, 2009

I spy Chip and Pepper

Today, I received a friendly email from Garen who works for LaPlaca Cohen, an ad agency, which just did a huge campaign for the Metropolitan Museum of Art's (that's in NY people) re-opening of the American Wing. Garen was nice enough to send us the ad and let us know that the only visible piece of clothing in the advertisement happened to be the Chip and Pepper jeans on the guy on the bottom right hand side of the page. Thanks Garen, this looks awesome!

The ad will appear in the weekend's NY Times.

Tuesday, May 19, 2009

Ladies from Lucky Magazine stop by the LAB

Yesterday, fashion market editor for Lucky Magazine, Noria Morales and LA account sales Jill Biren stopped by the Chip + Pepper offices for a friendly hello and to talk about the August Denim guide. As the ladies looked around the PR office and skimmed through the summer and fall 09 woman's line there was a wash that stood out to Noria. The Ontario wash, which has the yellow tint to give denim a true vintage look.

Stella in Ontario

We hope it makes the denim guide. The girls went home happy with their choice of denim. Noria took home the Peyton shorts in Powerline to keep her cool in the hot LA weather. Jill preferred Slider in Wonderland White the best white skinny denim for the summer!

Slider in Wonderland White

Peyton in Powerline

Monday, May 18, 2009

S.N.O.B. knows it!

I was doing my rounds on blogs over the weekend and checked out S.N.O.B. Looks like Cut Off shorts are the essential this summer season. Fortunately, Chip and Pepper has 3 styles of the cut off style in a variety of washes. Cut Off, Bullet Short, and Peyton (as shown above). If you would like to read more about the post go to:

Friday, May 15, 2009

Model Search II

Men's arrivals are here. Now we need to shoot them. Model test 1.

Thursday, May 14, 2009

Encounter Culture interviews twins!

Today Emily and Perdell stopped by the office to interview Chip and Pepper for the launch of the website

Encounter Culture is an online innovative community who enjoys being informed, indulged, involved, and inspired. We are upwardly mobile men and women in our 20's and 30's. We use wit, style, and social status to focus interest on taste making, creative media, and humanitarian issues. we are influencers among our peers, engaging our community through artistic and culture events. The events and online communities will also highlight the unique mix of culture and lifestyle, including music, fashion, travel, fitness, arts, and altruism. is linking real people with real encounters to create real influence. The site launches in June.

Here are some pictures of the crazy interview. Footage to come.

Chip & Pepper in Teen Vogue

Summer Cut Off Shorts in Pastel Green are featured in the June/July issue of Teen Vogue. Cut Off Shorts are also available in Pastel Pink, Blue Lake, and Lavender.

Wednesday, May 13, 2009

Stylish Wanderer wearing 87 Girl

Chip + Pepper 87 Girl Fletcher

If you're obsessed with fashion blogs like we are then you will enjoy this write-up on the mysterious Stylish Wanderer on At age 13, this young lady knows a thing or 10 about fashion. Check out her write up on and you can see her wearing our boyfriend jeans 87 Girl in our selvedge denim Fletcher wash. You can catch your daily dose of Style Wanderer at

WWD recognizes American made products = Chip and Pepper denim

When WWD editor Dick contacted Chip and Pep about being one of the few clothing labels made in USA we have to be honest and say we were tickled. In a world where the economy is slowing deteriorating it's important to help out whenever and with whatever you can. Whether it's buying groceries from local a farm or buying American made cars. That is why Chip and Pep were glad to speak to Dick and tell him about the struggle and successes of being made not only in America but in Los Angeles, California. You can read below or go to your local newsstand and support an amazing publication Woman's Wear Daily.

The walk will do you good.

Tuesday, May 12, 2009

Say hello to Nikky Martin

NikkyMartin in Red Rover

As sewers, washers, cutters, pattern makers, designers, and production teams scramble to get the fall 09 production ready for stores I wanted to introduce you to Nikky Martin. Nikky is new to the Chip and Pepper family. Similar to our skinny Slider Nikky is named after Chip's wife and has the skinny jean fit but with exaggerated side seam zippers. The washed out and distressed red and gray are amazing. There is one other wash in Union Sqaure, which has to be the softest denim you ever felt, no lie.

Stylists ton y vanvan borrowed Nikky Martin in Red Rover and Ash Wash for their shoot with photogrpahers Neil Sharum and Brendan Burdzinski

Nikky Martin will be available summer 2009 at select stores, online retailers, and on Be sure to sign up to Chip and Pepper's newsletter to receive the latest news on arrivals, sales, sample sales, and any other important info!

Nikky Martin in Ash Wash

Pull Your Jeans Not Your Lycra

Chip and Pepper started a maternity line in 2005 when their families started to grow and they found that their wives wanted fashionable jeans to wear during their pregnancy. 2005 was also the year infamous pop singer Britney Spears became pregnant with her first son, so Chip and Pep decided to create custom cut off shorts for the singer properly titled, Sex with the X. Ms. Spears loved them and since then Chip and Pep have expanded their maternity line to denim shorts, skirts, and pants. Recently, Stephanie, blogger for Metropolitan Mama listed her all time favorite pregnancy products you must have. Of course, Chip and Pepper maternity denim, Mamasita in Lynn Lake made it to the top of the list. Read the post to get more details on what this mamasita thought about the cut, style, and feel of the jean.

Monday, May 11, 2009

Dr. Mom knows best

click on images to read text

Chip + Pepper's Stella jean was featured on blog, Traveling with Baby. The blog specializes in product reviews for new and young moms, and health-savvy and green-conscientious parents and grandparents.
The spring style Stella in Ash Rapids was Dr. Dolly's fav and doctor's don't lie. Read what she has to say about the fit, sizing, and other tid-bits that should come with every jeans style. Stella in Ash Rapids is now available at

Chip + Pepper news in CAN

For all you non-Californians, California Apparel News is a trade magazine that keeps the fashion industry informed about fashion, retailing, manufacturing and textile information affecting the California fashion industry. Content includes fashion sketches and photography reviews of manufacturers fashion collections, news reports of interest to the industry and personality profiles. In this week's CAN the announcement of the Chip+ Pepper store closing in Newport Beach, CA was announced. Tear. Yes, the news is very sad but as Belgian naturalist Charles Dubois said, "The important thing is this: to be able at any moment to sacrifice what we are for what we could become."

There are many new things on the horizon including new pop-up shops! There, there OC friends. There are many other stores that carry Chip + Pepper denim. To find out where you can go onto and click on the STORE LOCATOR tab.

Friday, May 8, 2009

C7P model search

Looking for models can be a tough job. Thankfully we are in LA where beautiful people walk the streets. I traveled to the 9000 building on Sunset to a little office on the 12th floor. Stopped by Creative Recreation office to fit the back to school C7P look on Ms Lauren. Official looks to come.

Yea, Lauren!

Noems + Andy

Thursday, May 7, 2009

New edition of Sportswear International!

Sportswear International Magazine a global industry publication that focuses on smart, young, sophisticated, casual, contemporary style has started a North American news edition as of May 2009. We are super happy that our men's fall Bush Pilot in Two Bear made the first edition!

CP denim on VH1 Top 20 Countdown

Sweetheart Alana at Vh1 requested some denim for Jim Shearer, host of Vh1's Top 20 Countdown. Below are some stills of Jim interviewing Plain White Ts. Jim is wearing style 87 made of selvage denim. For all you non-denimheads selvage denim is a type of denim which forms a clean natural edge that does not unravel. It is commonly presented in the unwashed or raw state. Typically, the selvage edges will be located along the out-seam of the pants, making it visible when cuffs are worn. (thanks wikipedia)

Style 87 is a low riding slim straight leg jean named after the year Pep and Chip exploded onto the fashion.

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